Client | Volvo Selekt
Campaign | A True Experience
The Brief
Develop comms collateral for Volvo’s Used Car Services - Volvo Selekt. The main deliverable being a ‘hero’ video, showcasing the full Selekt service and its benefits.
The Idea
No one knows Volvo better than Volvo. Our message was that the true authenticity of the brand can only be retained in the used car market by using Selekt as your choice.
Skills
Concept
Art Direction
Storyboarding
An Alternative Experience
Below a storyboard for an alternative take on the Selekt main video.
In the development of the work, we felt more drawn to the tagline Purely Volvo. It felt more natural, less process. Rather than show ‘behind-the-scenes’ service environments, we wanted to take the car into nature.
A Selekt Volvo drives through picturesque landscapes on a journey, following the journey of the water cycle, from raindrop, out into the wide ocean…
