The Brief
In a bid to to make their company more environmentally friendly, Volvo announce that they intend to cut all printed marketing communications. How do you explain to your DM database that this is happening? Our challenge was to deliver this message, while encouraging subscribers to shift over to receive our digital comms. All delivered in the cheapest, most sustainable way.

The Idea
Messaging had to stay very on point and clear. With several key messages to deliver all in one direct mail, we attempted to encapsulate the two key messages into one strong headline.

Skills

Concept
Art Direction
Design