The Brief
With the creative message of “Something great to cheer about”, and the concept of a stadium cereal bowl, develop a storyboard and bring the cheerios to life.

The Idea
Had great fun on this project, with us devising ways in which the cheerios could interact with each other. And you’ll be pleased to know - no cheerios were injured (or eaten) during this production.

All Cheerios have lots to cheer about: five whole grains and no artificial colours or flavourings. Our Cheerio cheerleaders emphasise our message in fun, charming ways.

Skillset

Concept development
Art Direction
Storyboard