The Brief
Expand the V60 launch campaign across digital platforms. The proposition/campaign for the car was “The New Family Model” with feature attention to be drawn towards it’s load capacity and family friendly technologies and innovations.

The Execution
the most interesting platform to develop for was the Blis Smart Platform, which focused on providing mobile advertising and location data responses. With their platform we created and immersive ad experience, featuring our own edited video content, interactive elements and precise GPS location data of how to find your nearest dealership for a test drive.

Skills

Art Direction
Design